Top 5 Books and Reference Apps Performance in the US for Q2 2024

During Q2 2024, the top 5 Books and Reference applications on a unified platform in the United States showcased varied performance in terms of downloads, revenue, and active users, according to data from Sensor Tower.

Audible: Audio Entertainment experienced significant revenue fluctuations, peaking at approximately $6.5M in mid-May. Weekly downloads showed a general decline, starting at around 169K in early April and ending at roughly 145K by the end of June. Active users saw a slight increase towards the end of the quarter, reaching nearly 2.9M.

YouVersion Bible App + Audio maintained a strong presence with weekly downloads starting at around 196K and gradually decreasing to about 117K by the end of June. Active users remained relatively stable throughout the quarter, hovering around 7.5M.

Merlin Bird ID by Cornell Lab saw a notable increase in weekly downloads, peaking at approximately 138K in mid-May before declining to about 73K by the end of June. Active users followed a similar upward trend, reaching approximately 927K in late May.

Holy Bible - KJV+Verse showed consistent download numbers, fluctuating between 26K and 36K throughout the quarter. Active users saw a steady increase, reaching nearly 158K by the end of June. Revenue for this app remained minimal, with the highest weekly revenue recorded at $31 in mid-June.

Libby, the Library App demonstrated stable performance in terms of downloads, maintaining figures between 99K and 114K throughout the quarter. Active users increased steadily, reaching approximately 2.8M by the end of June.

For more detailed insights and a comprehensive analysis of app performance, visit Sensor Tower.